The handloom initiative COOPLOOM seeks to benefit all parties involved by revitalizing, rehabilitating, and commercializing Kerala’s handloom co-operative sector. The newest development in the cooperative sector is COOPLOOM, which offers the finest Kerala handlooms to customers who place a premium on sustainability, quality, and durability.The cooperative movement gave the weavers fair trade before the term “fair trade” became popular. Weavers are able to receive a respectable wage, perks like health insurance and guaranteed income protection, and uniform weaving patterns and incentives for productivity. The cooperative movement’s extraordinary labor resulted in the implementation of all of these initiatives.

Increasing awareness of Kerala’s rich handloom tradition, maintaining the sustainability of the weaving industry, exploring new raw materials for handlooms, and closing any gaps in the marketing of handlooms are among the goals of the COOPLOOM initiative.

On August 26, 2023, an exhibition and awareness event on handlooms was held at the EMS stadium in Kozhikode, under the sponsorship of the District Industries Centre of Kozhikode, NABARD, and Kerala Bank.With great enthusiasm, students from the Department of Fashion Design at the Academy of Design and Management participated in the “Vaividhya 2023” handloom product diversification competition. Under the guidance of J.D. Institute of Fashion Technology Cochin, the students displayed incredibly intricate and creative garments. One of our student, Ms. Sona, placed second and was given a certificate for it.

Certificates for successfully completing their internship with Cooploom were also given to students of the Academy of Design & Management X JD Institute of Fashion Technology  Cochin.

A number of authorities participated in the event, including the NABARD DDM (Ernakulam,Idukki) Shri Ajeesh Balu,Circle co-operative union chairman and CHWSEC(Chendamangalam Handloom Weavers Societies Empowerment Consortium) Chairman-Shri Ajith Kumar P P, Paravur HWCS Ltd No.E1 secretary and CHWSEC secretary – Shri Gireesh Kumar,Agronature CEO-Shri Ranjith Rajendhran,Agronature Research Director- Dr May Jacob ,Cooploom coordinator- Smt.Adhitya Mol A.S, Mrs.Akhila Reneesh -Centre Head ADM X JD Institute Cochin,Mrs Manju Mohan- HOD ADM X JD Institute cochin and students from Academy of Design & Management  JD institute of Fashion Technology-Cochin and other colleges students , along with their family members attended the event.