Chela Edition Exhibition
The Cooploom handloom project was started with the goal of reviving the Kerala handloom cooperative industry and making it profitable for all parties involved. As they introduce the finest Kerala handlooms to a customer who values quality, dependability, and sustainability in their clothing choices, COOPLOOM is the next step for the cooperative sector. Before fair trade became a trendy term, the cooperative movement provided fair trade to the weavers. Through production incentives and uniform weaving plans, weavers are able to earn a living wage, along with benefits like health insurance and guaranteed income protection. All of these programmes were put into place as a result of the cooperative movement’s prolific work.
Handloom Viability: Chendamangalam Heritage of Excellence in Looms and Craftsmanship Project Start-up was under the direction of Circle Cooperative Union, began as Chendamangalam Heritage of Excellence in Looms and Artisanship in October 2020. 13 cooperatives in the Ernakulam and North Paravur Circle were brought under the control of CHELA as a result of the project. In October 2020, a preliminary diagnostic study was launched, and the results showed that the COVID-19 pandemic was seriously impacting sales. As a result, funding was requested from NABARD and Kerala Bank for an exhibition that would help sell off some of the stock of handlooms.
As part of the Exhibition – Chela Edit 2022- organized by cooploom. Students from the BSc Fashion Design and Garment Management 2020 batch at the Academy Of Design & Management (ADM) under the guidance and management of JD Institute Of Fashion Technology Cochin had the opportunity to be a part of this prestigious project, Where Visitors were enthralled to see how a handloom fabric is resourcefully transformed into a modern garment through the display set up by our students. Padmasree P. Gopinathan, a master weaver, opened the ceremony and led an interactive discussion about handlooms with the students. The master weaver, Padma shri P. Gopinathan, spoke to our students about the different weaves and the quality that has been woven in. Additionally, he showed some of his weaving