Lulu Mall : Retail outlet Visit by Fashion department Students of ADM
As part of their curriculum, the students of the BSc in Fashion design and garment management 2020 batch were taken to several brand outlets located within the lulu mall. Students had visited the following brands:
Jack and Jones, a leading menswear producer known for their unrivaled quality and exemplary style. where the students saw their best collections displayed in a very unique way and also saw their collections such as vintage, premium, originals, and core by jack and jones segregated by their specified detailing and trends.
Marks & Spencer is a well-known British brand that operates outlets all over the world and is known for providing high-quality clothing and accessories. Marks & Spencer first entered India in 2001, when it formed a joint venture with Reliance Retail to form Marks & Spencer Reliance India. Students observed that the collections were organized and color coordinated according to formals, casuals, kids, men’s, lingerie, and accessories.
Westside is a leading fashion brand with over 22 labels designed in-house across women’s wear, men’s wear, kids wear, footwear, lingerie, cosmetics, perfumes, accessories, and home furniture. Students observed how the retail brand has organized several other co brands seasonally.
Tommy Hilfiger -One of the top designer lifestyle companies in the world, it’s known across the world for its preppy with a twist designs that celebrate the very best of traditional American cool style. In this case, students saw that the company arranged the collection in accordance with their brand protocol and seasonal aspect.
SWISS WATCH BOUTIQUE- The oldest and largest watch and accessory store, offering customers a pleasurable shopping experience… Welcome to the spectrum of showrooms where you can pick and choose the watch or fashion accessory of your choice. Students noticed that they had beautifully displayed the Rolex brand on the window display where they had arranged the logo backdrop of the brand as well as their new collections in chain strap with big dial.
Through this visit, students gained a greater grasp of interior design, displays outside the store that should be maintained according to the season, and more. planograms and the store’s layout brands are running sales campaigns., Following pricing tactics and customer service.
ADM is a firm believer in establishing such hands-on learning opportunities in the field under the direction of the decades-old JD Institute Kochi. The retail store visit was a fruitful extracurricular learning opportunity that gave students the chance to converse with store managers, stylists, and floor managers while learning about their merchandise.