Fashion Communication: The Backbone Of Fashion Business

Fashion is something very subjective, It may be difficult to show the power of style and fashion through words. “Fashion is part of the daily air and it changes all the time, as per the events. You can even see the approaching of a revolution in clothes. You can see and feel everything via clothes.” 

Communicating to the public via means of social media
Communicating to the public via means of social media

                 “You Can Have Anything You Want In Life If You Dress For It.”

What you wear is how you present yourself to the planet , especially in the present generation, where Human contact is so quick. Fashion is an instant language. When we hear the term-‘Fashion’ or ‘Fashion Communication’, many people still consider models or things related to the business of designing and producing a garment. However, the term fashion also includes two other major aspects associated with fashion. They are:

  1. Communicating fashion 
  2. Communicating through fashion.

Don’t be into trends. Don’t make fashion by your own, but you opt what you’re, what you would like to accurately detail by the way you dress and therefore the way you reside .” It includes creating and facilitating communication for the styling industry; via verbal, written, visual or audio-visual. It is a specialized domain of fashion studies that helps students in learning communication knowledge and skills relevant to their style and lifestyle industry. It’s also meant as the backbone of the entire Fashion industry . This is among one of the newest and most enjoyable avenues of the style and lifestyle industry. It also includes a more solid/strong study associated with different areas such as advertising, public relations, fashion journalism, visual merchandising, styling, photography, display, creative writing, etc. Apart from the creative and commercial point of view, the subject also deals with the concepts of identity and self-expression through fashion and how fashion psychology is an inevitable part of our daily lifestyle.

Taking orders via online
Taking orders via online
Taking orders via online
Taking orders via online

Most Popular Options That You Can Simply Choose As A Fashion Communicator Are Like:

Fashion Blogger: If you are curious about becoming a blogger, you should begin by

starting a personal blog. It is one of the hottest and most important options in the present life and many bloggers who started from small blogs of their personal life have become popular now. Apart from having a different blog, many of them are starting their blogs on social media platforms like Instagram too.

Creating videos and sharing in social media
Creating videos and sharing in social media

Fashion Journalist: Fashion journalism are somethings  that’s gaining more popularity as time passes. Whether you write for popular fashion magazines like Vogue, or cover fashion events or report for the newest news associated with fashion, there is an end number of scope for a fashion journalist. It has its own merits and challenges like any other field of journalism.

Collecting information for magazines
Collecting information for magazines

Fashion Writer: If you have a flow for writing it’s easy for you to become a fashion writer. It does not matter if you begin from writing for a small website or any of the social media Platforms , you can start anywhere and can gradually grow.

Copy relating to aspects of fashion and style

Fashion Photographer:  Not a fashion enthusiast yourself but like photography? That’s not a problem! If you recognize the art of photography and are addicted to it, you can become a fashion photographer. Visuals and aesthetics matter the most within the fashion industry and an honest photographer are often a game-changer.

Takes photographs for social media
Takes photographs for social media

Fashion communication is one of the amplifying sub-fields in the fashion industry. It combines various facets of the lifestyle & fashion industry, therefore At Academy Of Design & Management, Cochin under the guidance and management of JD Institute Of Fashion Technology Cochin, we give equal importance and encourage our students to understand the concepts of identity and self-expression of fashion through our meticulously designed various fashion curriculum through which a student can build a creative career .